1. We upped the ante in the way we support female entrepreneurs.
Since the beginning, peach has given women the platform to be entrepreneurs – to build and lead their own peach businesses with meaningful training and support that allows them to thrive.
However, like any cause worth championing, there’s more impact to be had. Think about this: Women start businesses at double the rate of men in the U.S., yet less than 10% of these make it to $100k in revenue. And, only 2% of women’s businesses make it to $1m in revenue. Many great businesses and products made by women never see the light of day.
So, we’re doing something about it. Starting with our Foundations of Love collection, we’re extending the peach platform to feature products created by inspiring female entrepreneurs on the rise. We hope they inspire you as much as they inspire us.
Discover this season’s entrepreneurs here.
2. We refined our product strategy to deliver the most meaningful products.
The products we’re curating from female entrepreneurs are also part of a biggerstrategy to serve you with the clothing and accessories you need most. Apparel that is versatile, comfortable, and flattering, and can fit seamlessly into your life.
So, in this new collection, we have featured our most popular everywear essentials, and have curated accessories that will finish your look year-round.
In our upcoming collections, we will be developing more pieces in the everywear category to serve your active lifestyle, and we’ll continue to grow as a discovery platform for entrepreneur-made products.
3. We doubled down on our approach to positive psychology, so you can do more than shop peach; you can discover and develop your unique strengths with us too.
Over the last year, we repeatedly heard from clients that what makes peach special is bigger than the products we sell. Women feel empowered and cared for when they shop peach, and our community of stylists and clients inspires them.
Well, here’s the secret. When we founded peach, we decided to connect our products and our people – fellow entrepreneurs, stylists, and you – to our commitment to helping women thrive by tapping into the best practices of positive psychology.
Positive psychology helps us understand and leverage our unique strengths instead of worrying about our “shortcomings”. The outcome is something like unleashing a superpower, that helps us thrive not only in our professional roles, but in our lives outside of work, too. The same is possible for you!
Starting with this collection, we’re picking one strength to examine each season, and we’re creating a curriculum around each one to bring it to life.
This season, the focus is on love, the strength that we first meet in life. Love is what allows us to connect with and care deeply for one another. Over the next month, our blog posts, social media, and a special curriculum inside all of our boxes, will acquaint you with how to understand and practice love.
Excited to learn more? Here are two things you can do:
- Read this post that introduces the concept of owning your strengths.
- Check out these 4 exercises for practicing love.
I sincerely hope that our platform, products, content, and community are a growing source of positivity and inspiration in your life. We couldn’t be on this journey without your support.
Let’s make 2017 a year when we nurture our strengths, care for our bodies, and empower women across the nation to thrive.