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I am delighted to introduce you to peach’s signature bras and panties collection. For over a year, peach has been on a journey towards helping women feel their most beyoutiful through fabulously fitted and luxuriously elegant lingerie and basics, and now more than ever, with the launch of this collection, I can say that we are delivering on this promise.

More than just bras and panties, this collection is a call to all women to “discover your perfect.” This is a movement about changing the way we, as women, feel about ourselves from the inside out and discovering our perfect fit in every area of our lives. For peach, this movement starts base layer forward, with the first bra and panty we put on each morning.

We designed our signature bras and panties with real women in mind, combining gorgeous design with incredible support and comfort. Over the last month, I’ve had the privilege of watching women all over the country “discover their perfect” in our new collection.

I’ve seen countless women walk away from the peach fitting experience uplifted. I’ve watched waves of happiness and self-esteem build in our clients and Personal Stylists alike after they’ve experienced their bra-ha moments. And, my personal favorite is when the fit is just so amazing, she’s ready to throw out the bra she came in with and wear the peach one home.

If you had told me a few years ago that I would be CEO of peach, I would not have been able to see it. I never expected to find life and purpose in lingerie. But, with each bra-ha moment, I know more strongly than ever that I’m meant to be here living and leading the peach mission. We are creating products and opportunities that empower women from the beginning of each day, and I’m thrilled that our new intimates collection is at the helm of this moment.

I can’t wait for you to discover your perfect fit in the peach collection.

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